Owensboro Police Department Launches Buckle Up Owensboro: Seat Belts Save Lives! Campaign

Owensboro, KY., October 15, 2015 – Today the Owensboro Police Department (OPD) is launching its new community-wide traffic safety campaign “Buckle Up Owensboro: Seat Belts Save Lives!”

OPD has already been highly engaged in traffic safety educational and enforcement efforts such as the annual Click-it-or-Ticket campaign to increase seat belt use. However, the department has now been selected by the National
Highway Traffic Safety Administration (NHTSA) and is teaming with that agency to spearhead the development and implementation of an on-going seat belt campaign to create a “seat belt community” in Owensboro that will serve as a role model for other counties, cities and states.

Motor vehicle crashes continue to be a leading cause of death for the citizens of Kentucky. There were 521 motor vehicle highway fatalities in the state during 2014 (www.transportation.ky.gov). Of those 521 fatalities, 61 percent (319) were not wearing seat belts. According to NHTSA, buckling up is the most effective way to reduce fatalities and serious injuries in a crash. Lap/shoulder seat belts, when used properly, reduce the risk of fatal injury by 45 percent and the risk of moderate-to-critical injury by 50 percent.

While Kentucky’s seat belt usage rate improved from 67.2 percent to 86.1 percent with the passage of its primary seat belt law in 2006, more than one in ten drivers still aren’t buckling up and more than half of all motor vehicle deaths
involved an unrestrained driver or passenger.

“Our goal with this campaign,” said Chief Ealum, “is to achieve 100 percent seat belt and child restraint use. We need everyone to do their part by making a conscious decision to always buckle up, to always buckle their children in
appropriate and properly secured child safety seats and to ensure all other passengers ride buckled up.

A key Buckle Up Owensboro: Seat Belts Save Lives! campaign element is the formation of a “Buckle Up Owensboro” Seat Belt Coalition that will be chaired by Deputy Chief Jeff Speed of the OPD and consists of community leaders and
interested citizens. Working together with OPD, coalition members will reach out to high schools and local businesses to share educational materials, host events, and conduct media outreach, including on social media, to create a long-lasting, healthy traffic safety culture in Owensboro.

Our patrol officers will continue enforcing Kentucky’s primary seat belt, booster seat and car seat laws which are outlined below:

• Kentucky’s “Primary Seat Belt Law” allows law enforcement officers to stop a vehicle solely for an occupant restraint violation and not to rely on another violation to initiate the traffic stop;

• Drivers can be cited for anyone in the vehicle who is not buckled up;

• All drivers and passengers must wear a properly adjusted and fastened seat belt;

• Any driver of a motor vehicle, when transporting a child of 40 inches in height or less shall have the child properly secured in a child restraint system meeting federal motor vehicle safety standards;

• Any driver of a motor vehicle, when transporting a child under the age of 8 years who is between 40 inches and 57 inches in height shall have the child properly secured in a child booster seat.

Those who are not properly restrained can face a fine of $25.

For more information or if you are interested in joining the new Coalition, please contact Lt. Gordon Black at 270-687-8827.

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