FRANKFORT, Ky. — Musicians who come together to form a group are often overflowing with talent on stage, but when it comes to building their art as a business, Karen Jones of the Americana group TDH4 said some groups, including hers, come up short.
“Folks who practice music and put an ensemble together may not be as clever on the business side,” she said.
To address these and other needs among Kentucky’s artists and arts organizations, the Kentucky Arts Council offers the Kentucky Peer Advisory Network. The network consists of arts professionals in the Kentucky Peer Advisory Directory available to provide three- to six-hour consultancies to assist eligible organizations and individual artists with board development, grant writing, marketing and promotions, strategic planning, festival planning and other activities. Consultancy fees are paid by the arts council.
For their marketing and promotion consultancy, TDH4 selected April Brumfield, managing director and founder of Brumfield & Associates, an agency that handles the careers and touring of a select group of artists. She is a former professor at Eastern Kentucky University, where she coordinated the music industry studies program for more than 10 years. Brumfield is one of more than 40 consultants in the peer advisory directory.
“April Brumfield was an inspiration and was incredibly knowledgeable about the business of music performance and touring,” Jones said. “She was very helpful in focusing our efforts to attain more and better performance venues, to enhance the sale of CDs and enhance our fan base and audience.”
Kentucky arts organizations as well as community groups that incorporate the arts into their programs, and individual artists participating in arts council programs are eligible to apply for a consultancy. The application deadline is Dec. 15 for those interested in receiving a KPAN consultancy during the period of Jan. 15 to June 15, 2016.
For more information on KPAN, contact Sarah Schmitt, arts council community arts and access director, at email@example.com, or 502-564-3757, ext. 492.
The Kentucky Arts Council, the state arts agency, fosters environments for Kentuckians to value, participate in and benefit from the arts. Kentucky Arts Council funding is provided by the Kentucky General Assembly and the National Endowment for the Arts. The arts council, along with the NEA, is celebrating 50 years of service in 2015, which the arts council is recognizing as the Year of the Arts in Kentucky.